Middle East Ecotourism Survey


chart imageIn July 2013, Dubai-based tourism research specialist Market Vision launched the first ever consumer study of its kind focussed on Middle East outbound ecotourism trends.

The Middle East is one of the smallest, yet fast growing, tourist generating regions in the world. By 2030, the region will generate 81 million tourist arrivals worldwide, double the current number of 40 million.

  • Middle East travellers are young, educated, affluent, high spenders a lucrative market for destinations and other travel marketers.
  • Middle East travellers are always in search of new and unique travel experiences
  • Eco-consciousness among the Middle Eastern population is growing; eco-travellers make up well over one-tenth of the Middle East leisure travelling population.
  • What is the profile of the Middle East traveller? What trends will drive future travel? Who are the best prospect target customers for ecotourism from this region? What are their motivations? What type of holidays and what type of activities will the eco-traveller indulge in?
  • How best do you communicate with these ‘best prospects’¬†customers?

The study provides destinations and tourism businesses with actionable insights to help tailor products & services, and marketing communication strategies towards ‘best prospects’¬† customers.

For more information, write to ecosurvey@market-vision.com